Tanzania & zanzibar intellectual property newsletter vol. 2

Trademark Opposition Proceedings in Tanzania Mainland (Tanganyika) & Zanzibar

Successful opposition can prevent the registration of the trademark, while the absence of opposition allows the application to proceed to the next stage of registration.

World Intellectual Property Day, 2024:Breakfast Meeting

A GUIDE TO BRAND PROTECTION AND ENFORCEMENT IN TANZANIA MAINLAND & ZANZIBAR

Trademark Registration Processes in Tanzania Mainland (Tanganyika) and Zanzibar

Trademark registration is a crucial step for businesses, ensuring territorial protection and distinguishing their products or services.

About ECA

Extent Corporate Advisory is a modern law firm which delivers exceptional legal services. We seek solutions that embrace the unique needs of each individual or business; we make it a priority to understand our clients’ needs and offer exceptional value, responsive service, result-oriented solutions and insights on Intellectual Property Law and Corporate Law.

With over half a decade in the legal profession, our professional team combines our strengths and offers a full range of capabilities to help expand opportunities for our clients as well as get efficient results.

Our Values

We are guided by these values in our service delivery as a mark of our commitment to excellence:

Professionalism

Seeking to achieve the highest quality standards in conduct, aims, and qualities that characterize our outputs and the process of service delivery.

Commercial Orientation

Management shall seek to focus on the commercial purposes of the business to ensure that both the firm and its clients do not make losses in its execution and delivery by consistently delivering to the expected standards.

Performance and Team Orientation

Focusing on defining the entire firm’s team and each individual’s task and/or goals on the project/work at hand.

Client Focus

Listening to Clients and working towards meeting their needs.

Creativity and Solutions Focus

Finding innovative solutions with available resources to meet our Clients’ needs.

Social Responsibility

Actively participating in activities that are of benefit to the firm’s employees and the society.

Environmental Sensitivity

The firm applies precautionary principles that seek to minimize the environmental impact on its activities and promote environmental accountability.

Zero Tolerance to Corruption

The Firm strongly prohibits the giving and taking of any bribes, kickbacks, or other improper payments to or from government officials, civil servants, or anyone else in order to influence them. The fact that bribery may be an accepted local practice in a country does not relieve the Firm from the duty to comply with this policy. An employee offered a bribe must reject it and report the circumstances immediately to the management.

OUR EXPERTISE

Explore our practice areas that suit your needs. Our experienced lawyers at Extent Corporate Advisory law firm has successfully helped dozens of major corporations and businesses in many countries.

Intellectual Property Law

Brand Protection

Corporate Advisory, Commercial Mergers & Acquisitions

Banking, Finance & Capital Markets

Litigation and Dispute Resolution

Competition Law

Labour & Employment Consultancy

Mining & Oil and Gas

Meet Our Core Team

NEEMA AYOUB MAGIMBA

Managing Partner

NABIRY JUMA JUMANNE

Partner

JEREMIAH CALEB ODINGA

Partner

WORLDWIDE REACH & ASSOCIATIONS

Our Clients

Testimonial

“I am incredibly grateful to Extent Corporate Advisory for their invaluable assistance in registering Sheria Kiganjani’s trademarks. Their expertise, prompt communication and unwavering commitment made the entire journey seamless. Thank you for your outstanding work. Extent Corporate Advisory exceeded our expectations and I recommend their services to anyone seeking trademark registration.”

Chrisostom Bwemo

COO Sheria Kiganjani

“Extent Corporate Advisory’s exceptional support and expertise in the intellectual property registration of my business was truly outstanding. Thanks to their professionalism, guidance and dedication, the creative works and innovations of my business have been registered and safeguarded. I highly recommend their services to anyone seeking to protect their intellectual assets smoothly and successfully.”

Mussa Kisena

CEO Bluefin Solutions (T) Ltd

“I am extremely thankful for the expertise and dedication of Extent Corporate Advisory in helping me safeguard my intellectual property. Their expertise and unwavering commitment resulted in the successful registration and protection of my intellectual property. I highly recommend their services to anyone seeking to navigate the world of intellectual property.Thank you for your invaluable assistance ECA!”

Anonymous Individual

“I would like to express my appreciation for the outstanding brand protection services provided by Extent Corporate Advisory. Their proactive approach through monitoring and taking action against infringing third parties have been instrumental in safeguarding our brand’s reputation and integrity. Thank you Extent Corporate Advisory for your exceptional support! I highly recommend their services to any business seeking to protect their brand.”

Anonymous Company

Testimonial

If you are in need of intellectual property and brand protection services, ECA is the place to go. I came in with several inquiries about patenting my mark and the team was beyond helpful in answering my questions. Everyone was extremely professional and knowledgeable in all sorts of different areas, they took their time to go over our trademarks and provide a roadmap of steps I needed to take to get my marks registered in Tanzania, Zanzibar, and ARIPO.

I came to ECA to inquire about my trademark applications for Hotels in Zanzibar. The team knew I didn’t know where to start but they patiently took the time to explain the sort of intricacies and nuances that may occur. They did a complementary search and advised me on the possibility of a negative connotation, availability and distinctiveness of the mark. Everything was done quickly and efficiently. They also advised me with ideas on how to market my hotel. I really appreciate the fact that they approached everything from a business perspective!

Extent Corporate Advisory has been absolutely instrumental in setting up our international business. They are extremely prompt and their attention to detail is exemplary. They provided all of the above services for our company remotely and were always available to discuss any matters. I highly recommend ECA; their services offer affordable robust legal protection and their costs are very reasonable.’

We were lucky to work with Exetent Corporate Advisory on the Third Party Legal Advisory Services to Physically Displaced Project Affected Person in the East Africa Crude Oil Pipeline Project (EACOP), they were highly efficient, competent, and pleasant to work with. They ensured all the Project Affected Persons were cared for before, during, and after the compensation, but also provided them with an understanding of the land rights. We tasked them with executing these services in eight regions where land acquisition for the project was taking place in Tanzania. Country Director - EACOP

I was truly fortunate to have Extent Corporate Advisory's representation for my trademark filing. Their experience with complex trademark issues became especially handy when another company filed a trademark similar to mine. From the onset, the team was extremely thorough with their guidance and advice about trademark challenges and filed an opposition to prevent the other company from infringing my brand. They went above and beyond to make the entire process as seamless as possible, ECA continues to protect my mark with the same dedication they had from the beginning.

I’m an attorney in Kenya and I refer my clients to Extent Corporate Advisory for all trademark-related issues. They have an in-depth understanding of trademark law and know how the Tanzania, Zanzibar & ARIPO trademark office works. I have used them for trademark applications for businesses owned by clients. The whole team is professional, efficient, knowledgeable, and a pleasure to work with. I highly recommend ECA for all of your trademark legal work.

Don’t just take our word for it. Read what our clients have to say about our services

Please read our reviews showcasing our clients’ experience with ECA.

"We were lucky to work with Exetent Corporate Advisory on the Third Party Legal Advisory Services to Physically Displaced Project Affected Person in the East Africa Crude Oil Pipeline Project (EACOP), they were highly efficient, competent, and pleasant to work with. They ensured all the Project Affected Persons were cared for before, during, and after the compensation, but also provided them with an understanding of the land rights. We tasked them with executing these services in eight regions where land acquisition for the project was taking place in Tanzania."

General Counsel EACOP

"I’m an attorney in Kenya and I refer my clients to Extent Corporate Advisory for all trademark-related issues. They have an in-depth understanding of trademark law and know how the Tanzania, Zanzibar & ARIPO trademark office works. I have used them for trademark applications for businesses owned by clients. The whole team is professional, efficient, knowledgeable, and a pleasure to work with. I highly recommend ECA for all of your trademark legal work."

Shem Otanga (Partner) Cliffe Dekker Hofmeyr Incorporating Kieti Law LLP, Kenya

"I was truly fortunate to have Extent Corporate Advisory's representation for my trademark filing. Their experience with complex trademark issues became especially handy when another company filed a trademark similar to mine. From the onset, the team was extremely thorough with their guidance and advice about trademark challenges and filed an opposition to prevent the other company from infringing my brand. They went above and beyond to make the entire process as seamless as possible, ECA continues to protect my mark with the same dedication they had from the beginning."

Denis Hyera Guangzhou Sunda International Trading Company Limited.

"Extent Corporate Advisory has been absolutely instrumental in setting up our international business. They are extremely prompt and their attention to detail is exemplary. They provided all of the above services for our company remotely and were always available to discuss any matters. I highly recommend ECA; their services offer affordable robust legal protection and their costs are very reasonable."

Amris Pulungan Advocate/Registered IP Consultants- PULUNGAN, WISTON & PARTNERS

"I came to ECA to inquire about my trademark applications for Hotels in Zanzibar. The team knew I didn’t know where to start but they patiently took the time to explain the sort of intricacies and nuances that may occur. They did a complementary search and advised me on the possibility of a negative connotation, availability and distinctiveness of the mark. Everything was done quickly and efficiently. They also advised me with ideas on how to market my hotel. I really appreciate the fact that they approached everything from a business perspective!"

Zahra Ragbi Baianat Intellectual Property

“If you are in need of intellectual property and brand protection services, ECA is the place to go. I came in with several inquiries about patenting my mark and the team was beyond helpful in answering my questions. Everyone was extremely professional and knowledgeable in all sorts of different areas, they took their time to go over our trademarks and provide a roadmap of steps I needed to take to get my marks registered in Tanzania, Zanzibar, and ARIPO.”

Matthias Schönwald Patent/Trademark Paralegal- E. Blum & Co. AG