Counterfeit and direverted goods not only endanger brand revenue and consumer trust but also pose significant risks to consumer health and safety. Ensuring robust brand protection strategies is essential to safeguarding intellectual property rights and maintaining brand integrity.
At Extent Corporate Advisory (ECA), we specialize in comprehensive brand protection and anti-counterfeiting enforcement across East Africa, offering strategic legal and investigative solutions to combat intellectual property infringement. Our dedicated team of experts works proactively to monitor, investigate, and enforce brand rights through legal and regulatory frameworks to ensure that brand owners receive full-spectrum protection.
We provide tailored brand enforcement strategies that encompass:
- Tracking trademark infringement online and removing offers for fake products.
- Tracking pirated content online and removing infringing content.
- Conducting offline investigations.
- Supporting legal research and drafting.
- Filing of criminal complaints.
- IP-related criminal and civil litigation legal support.
- Full support for customs cases (ex-officio).
- Criminal , administrative, and/or civil procedures, including cost recovery.
- Organizing and coordination of multiple raid/sweep actions.
- Representing brand owners at training for authorities.
- Local, regional cross-border, and international lobbying and alliance building.
- Intellectual property crime investigation (infringements and counterfeits).
- Monitoring of your trademarks/brands and possible offering of counterfeit at markets, shops, retailers, and wholesale (market survey).
- Online and retail test purchases.
- Cross-border and in-country undercover operations.
