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Intellectual Property Law

In an era shaped by rapid technological advancements, intellectual property protection has been a cornerstone for businesses seeking to maintain their competitive edge. At Extent Corporate Advisory (ECA), we specialize in providing comprehensive IP legal services across East Africa and the African Regional Intellectual Property Organization (ARIPO). Our expertise spans a wide range of industries, including technology, fintech, biotech, pharmaceuticals, edutech, artificial intelligence, machine learning, telecommunications, manufacturing, fashion, media, entertainment, retail, and consumer goods. With a deep understanding of evolving markets, we ensure that brands, innovations, and creative assets remain secured in an increasingly complex and global landscape.

Our one-point-of-contact service model allows each client’s entire intellectual property portfolio to be managed efficiently by a dedicated partner. This approach enhances efficiency, strengthens relationships, and offers a streamlined experience in handling both contentious and non-contentious IP matters. Additionally, we continuously monitor legislative and regulatory changes, keeping our clients informed about developments that may impact their intellectual property rights.

As active members of prestigious global organizations, including the International Trademark Association (INTA), the International Association for the Protection of Intellectual Property (AIPPI), and the European Communities Trademark Association (ECTA), we remain at the forefront of international intellectual property law, ensuring our clients benefit from the latest industry insights and best practices.

Comprehensive Intellectual Property Services

At ECA, we offer a full spectrum of intellectual property services by supporting our clients’ IPR matters in all East African countries and through the African Regional Intellectual Property Organization (ARIPO). Our expertise spans:

  • Trademarks, Patents, Designs, and Copyrights Registration and Prosecution
  • Drafting and Submitting Oppositions
  • Cancellation and Appeal Actions
  • Trademark Infringement Claims
  • IPR Registrations/Renewals
  • Anti-Unfair Competition Matters
  • Anti-Counterfeiting
  • IP Enforcement and Litigation
  • Domain and Trade Name Protection
  • Corporate and Legal Advisory
  • IP exchange control and tax advice
  • Customs Protection of Intellectual Property Rights and Negotiation on Various Intellectual Property Issues
  • Structuring of IP Ownership, Securitisation and IP Valuations
  • Advice related to the commercialisation of IP and how these assets may be protected by registration, monetised by licensing and assignment, enforced, secured and leveraged to their
  • maximum potential; and
  • Commercial Drafting for Transactions involving IP, such as Licensing, Distribution, Technology Transfer, Investment Agreements, Research and Collaboration Agreements, Franchise Agreements and Global Joint Ventures.

Case Highlights & Representative Work

  • Represented TUI AG in the registration and protection of their renowned brands, including Amello, TUI, Robinson, and the mora in various classes, ensuring a strong presence in the competitive hospitality and hotel sector across Tanzania Mainland and Zanzibar.
  • Represented Tilemaster Investment Limited in the application for multiple patent grants in Tanzania Mainland.
  • Successfully handled a pivotal trademark infringement case for Havells India Limited in the High Court of Tanzania (Commercial Division), effectively protecting their brand rights against unauthorized use.
  • Provide comprehensive representation to both local and international brands, including Apple Inc. and Guangzhou Sunda International Trading Company Limited, in managing various intellectual property infringement claims, and safeguarding their trademarks.
  • Represented Vodafone Group Plc. in the successful registration of multiple trademarks, enhancing their brand visibility and securing their competitive edge in both Tanzania Mainland and Zanzibar.
  • We represented Guangzhou Sunda International Trading Company Limited in the seamless assignment of various trademarks to Sunmart Trading FZCO.
  • Manage the trademark portfolio and address infringement claims for Mixuebingcheng Co. Limited, providing vigilant protection of their brand across Tanzania.
    Represented SKSHU Paint Co. Ltd in the registration and strategic acquisition of brand protection for their diverse trademarks in both Tanzania and Zanzibar.
  • Registered numerous trademarks, patents, and copyrights for both local and international companies throughout Tanzania Mainland, Zanzibar, and under the African Regional Intellectual Property Organization (ARIPO).

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