Articles
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NEWS LETTER
This edition brings you the latest IP developments across East Africa and ARIPO, including Colgate-Palmolive's successful trademark enforcement action before Tanzania's Fair Competition Commission in which ECA acted for Colgate and the Court of Appeal's landmark ruling that ARIPO trademarks designating Tanzania are not enforceable without national registration at BRELA. We also cover the mandatory recordation of trademarks for imported goods taking effect on 1 December 2025, the Harare Protocol's entry into force in Mauritius, the FCC–CCSA cooperation deal, Rwanda's new IP law, and highlights from our IP Team's participation at the AIPPI World Congress in Yokohama
How to Protect Your Innovation with a Layered Intellectual Property Strategy: A Guide for Startups and Brand Owners in East Africa
In today’s knowledge-driven economy, protecting innovation is no longer just a legal formality, it's a crucial part of building a strong, competitive business. A single product rarely falls under one type of intellectual property (IP) right and this is why successful businesses around the world are adopting a layered IP strategy, using different types of IP rights simultaneously to safeguard various aspects of a product.