Brand Protection and Enforcement
We specialize in comprehensive brand protection and anti-counterfeiting enforcement across East Africa. Our team offers strategic legal and investigative solutions to combat IP infringement and safeguard brand integrity.
Counterfeit and diverted goods not only endanger brand revenue and consumer trust but also pose significant risks to consumer health and safety. Ensuring robust brand protection strategies is essential to safeguarding intellectual property rights and maintaining brand integrity.
At Extent Corporate Advisory (ECA), we specialize in comprehensive brand protection and anti-counterfeiting enforcement across East Africa, offering strategic legal and investigative solutions to combat intellectual property infringement. Our dedicated team of experts works proactively to monitor, investigate, and enforce brand rights through legal and regulatory frameworks to ensure that brand owners receive full-spectrum protection.
We provide tailored brand enforcement strategies that encompass:
At ECA, we offer a full spectrum of brand protection and enforcement services by supporting our clients' IP matters in all East African countries and through the African Regional Intellectual Property Organization (ARIPO). Our expertise spans:
- Tracking trademark infringement online and removing offers for fake products.
- Tracking pirated content online and removing infringing content.
- Conducting offline investigations.
- Supporting legal research and drafting.
- Filing of criminal complaints.
- IP-related criminal and civil litigation legal support.
- Full support for customs cases (ex-officio).
- Criminal, administrative, and/or civil procedures, including cost recovery.
- Organizing and coordination of multiple raid/sweep actions.
- Representing brand owners at training for authorities.
- Local, regional cross-border, and international lobbying and alliance building.
- Intellectual property crime investigation (infringements and counterfeits).
- Monitoring of your trademarks/brands and possible offering of counterfeit at markets, shops, retailers, and wholesale (market survey).
- Online and retail test purchases.
- Cross-border and in-country undercover operations.
Case Highlights & Representative Work
Represented Checknocrats Limited in a counterfeit dispute against Magner International Corporations involving patent, industrial design, and copyright protection matters.
Acted on behalf of Colgate-Palmolive Company in a trademark infringement and counterfeit enforcement case against Chemi & Cotex Industries Limited, securing legal protection for the client's brand.
Led the seizure and enforcement actions against counterfeit Bio-Oil products on behalf of Geneva Laboratories, working closely with regulatory authorities to remove infringing goods from the market.
Conducted specialized training programs for investigators and inspectors at the Fair Competition Commission (FCC) to strengthen enforcement efforts against counterfeit products.
Provide ongoing trademark monitoring and enforcement for various clients, identifying and addressing counterfeit products through proactive legal and investigative measures.